One look, from the new logo

Yesterday's new mark now sets the colours for the rest of the app.

• The assistant's button is the mark's blend in a soft burst that always turns, slowly. When the AI is working, a band of the same colours runs round the edge of what it's working on.
• Tonal takes its blue and pink from the mark, and every button that starts AI work wears the blend.
• Switching between Personal and a business account covers the screen for a moment: the four drops come together in the new space's colours, with its name. Sign in and Create account switch the same way, and now look alike.
• In a business account, Social opens the business's own page. If it doesn't have one yet, three short steps set it up while you watch it take shape.
• In Social, hold You to switch between your profile and your pages.
• On a phone every top bar is the same: one size for names and one look for buttons. The assistant has a single bar.
• The plan and credit cards turn toward your mouse and flip over when clicked. A plan's back says what a month of its credits makes.
• The front page says what InksForm does: make, launch and run your business, in one app.