A new mark: four drops

A tester asked for a mark that feels more our own than the glass drop with a spark. Here it is.

• Four ink drops, each a circle with the corner toward the outside squared off, all on one grid, so it stays sharp from a browser tab to a poster.
• The drops are cut from one blend of the tools' colours: many tools, one place.
• It follows the space you're in: the blend in Personal and on the website, indigo in a business account, pink in Social.
• The app icon, the browser tab, the icon on your phone's home screen and @inksform's picture have it too.
• It was chosen from five directions, then from five versions of the winner.